How Star Wars film music lets us feel the Force

Written by Ben Winters Article source: The Conversation When I finally see the new Star Wars film, I will be keeping my ears open. Although the initial trilogy was justly celebrated for its use of groundbreaking visual effects, for me, the sound of the films has always been more significant. […]

The best music marketing of 2015

Written by Jeremy Wilson Article source: Ad Age As the year draws to a close, it’s time once again to look at the most creative and effective techniques musicians used to promote themselves and their music. This year has been another turbulent one for the music industry, dominated by the […]

6 lessons for getting your audio branding right

Article source: Eye for Travel Connecting directly to emotions, audio branding is a powerful tool for communicating brand values and making your brand instantly recognisable, even to customers who have their eyes shut. At times, however, audio branding efforts don’t quite work out as planned, and there are some valuable […]